The least-loved name in gaming has struck again, this time with a ridiculous marketing campaign that's offended nerds across the country. In order to create buzz around their upcoming title 'Dante's Inferno', Electronic arts instituted a contest at last week's Comic-Con in San Diego. The goal of the contest was to commit 'acts of lust' with models working at any of the booths that year. The picture of the best 'act of lust' would win an all-expenses paid dinner and 'sinful night' with two 'hot girls', a limo ride, and fabulous prizes. Visit
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